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  Aliveness: Growth will often feel slow in the present moment (if it feels like growth at all...), but the fact that you have been breathing in this space is a sign of aliveness (even if it's small). Assemblage: Be patient with yourself as you assemble the parts of a new dream. It takes time to bring the parts together to create something beautiful. Attention: Let this be a space where you pay attention to the little things that sing to you: "After everything you have been through, it is not too late for you to breathe deep with courage and create something new." Attentiveness: Pay attention. Engage with life. As you observe the patterns and changes, don't forget to notice the good patterns, too. The small movements in the water, building into something larger than what you ever could have imagined. Authenticity: May there be room for you to be present to life in a way that allows you to breathe more freely...beyond the confines of who you thought you had to be. Awar...

6 things you need to know about Generation z

 


1. Introducing Generationz

Generation z is a uniquely defined generation that gathers all those who are “connected consumers”. This label makes it seem that Generationz falls into the same definition as Millennials.

But ‘Gen z’ is not bound by age.

They are a psychographic group (instead of a demographic group) bound by values, interests, personality traits, attitudes, and lifestyles – not when they were born.

Members of Generation z are “digital natives” who have integrated technology into every aspect of their daily routine. They turn to the internet instinctively and extensively to do any number of things.


2. Age doesn’t matter to Generation z

Generation z isn’t about an age bracket, it’s about a mindset. You can be 12 years old, or 105, and still be part of this group.

It is not defined by age, wealth, geography, nor ethnicity. It is defined solely by connectivity.

Its members are not just consuming content – they are creating it. They are not only online – they are actively engaged with online communities. And though these traits may apply to Millennials, Generation C embodies them.

They are fully immersed in content creation, social networks, online videos, product review sites, and smart technology.


3. They interact with the world digitally

Generation z lives in a digital world and gives little to no attention to traditional media like TV, radio, and print. They move from smartphone to laptop to tablet seamlessly and are often found using multiple devices at once.

They are connected from the moment they wake up to the moment they go to sleep. If they wear a Fitbit or have a smart mattress, they’re even connected while they are asleep.

Generation z stays up to date on current events through videos, apps, and social media sites. They buy groceries and pay bills online. Their decision-making is often based on review sites and online discussion. They never truly disconnect.


4. They are growing

In 2012, when digital analyst Brian Solis defined Generation z, they were still a small group, despite not being bound by an age demographic. The group consisted of early adopters back then.

However, with recent developments in mobile technology and high-speed internet access, this group is growing exponentially. You can find people from every generation in Generation z.


5. Attract their attention

Above all else, Generation z trusts content shared within their own personal networks. They trust a post that Bob shared about XYZ company more than they trust the actual post from XYZ company.

Shared content is the holy grail for reaching Generation z. If you are trying to attract their attention, you should be where they are – online. As a company, you need to invest heavily in your online presence.

Start by leveraging your employees who love the work you do. Allow them to share positive, relevant messages on their private social media accounts and your corporate ones.

Make sure all your open positions are posted on online job boards, as well as your own website.

Create value in the content you create – you want it to be something that people want to click on and share. Make sure it provides help and assistance instead of just asking for business.


6. Stay up to date and meet their demands

Attracting and keeping Generation z is about having a carefully curated online message.

If you are rolling out a new training program, make sure to incorporate mobile and digital options. Make sure that any online tools and technology you use actually work. You don’t need to be cutting edge, but no one wants to be working in MS-DOS.

Generation z understands that with technology, they have more control than ever. And with this control comes expectations.

With their connected lifestyle, they are looking for personalized service, individual attention, and instant gratification. It is the end of business as usual for them and the start of more connected business practices. Generation z wants an experience.

But with this sense of entitlement comes a passion for what they love. If they love your company or the experience they have had, they will let everyone know. When you engage with them in the right way, Generation z will become your biggest supporters and best customers.

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PAUL MASIBO WABWAYI NGOME

PAUL MASIBO WABWAYI NGOME
MANAGING DIRECTOR

PAUL MASIBO WABWAYI NGOME

PAUL MASIBO WABWAYI NGOME
MUKITE WA WANAMEME NEKOYE NAMUTILU

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SOCIAL AND EQUALITY TO ALL

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My main agenda is adopting a Gramscian theoretical framework, the five parts of this volume focus on the various ways in which the political is discursively and materially realized in its dialogic co-constructions within the media, the economy, culture and identity, affect, and education. We focus at examining the power instantiations of sociolinguistic and semiotic practices in society from a variety of critical perspectives, this blog focus at how applied political linguists globally is responding to, and challenge, current discourses of issues such as militarism, nationalism, Islamophobia, sexism, racism and the free market, and suggests future directions. No peace, no unity, no coexistence hence all becomes vanity...! It's why the world is oval.