1. Introducing Generationz Generation z is a uniquely defined generation that gathers all those who are “connected consumers”. This label makes it seem that Generationz falls into the same definition as Millennials. But ‘Gen z’ is not bound by age. They are a psychographic group (instead of a demographic group) bound by values, interests, personality traits, attitudes, and lifestyles – not when they were born. Members of Generation z are “digital natives” who have integrated technology into every aspect of their daily routine. They turn to the internet instinctively and extensively to do any number of things. 2. Age doesn’t matter to Generation z Generation z isn’t about an age bracket, it’s about a mindset. You can be 12 years old, or 105, and still be part of this group. It is not defined by age, wealth, geography, nor ethnicity. It is defined solely by connectivity. Its members are not just consuming content – they are creating it. They are not only online – they are actively ...